Logo and brand design are the visual storytellers of a company’s identity, encapsulating its essence, values, and aspirations. A logo, as the focal point, serves as the emblematic face of the brand, distilling its personality into a single symbol. Meanwhile, brand design extends beyond the logo, encompassing the comprehensive visual language that shapes how a company is perceived. It includes color palettes, typography, imagery, and design elements that harmoniously convey the brand’s message across various mediums. Together, logo and brand design form the cornerstone of a brand’s visual identity, communicating its story, fostering recognition, and forging connections with its audience.

“Logos are the graphic extension of the internal realities of a company.” – Saul Bass